Lehlah Raises Rs 12.5 Crore: Nikhil Kamath-Backed Startup Eyes Creator Commerce Growth
Introduction
India’s booming creator economy just got a major push as influencer commerce startup Lehlah raises Rs 12.5 crore in seed funding. The round was led by Gruhas, the investment platform co-founded by Zerodha’s Nikhil Kamath. Positioned at the intersection of tech, creators, and commerce, Lehlah aims to redefine how influencers launch and monetize their own D2C brands. With this capital infusion, the company is looking to expand its team, invest in tech, and bring more creator-led brands to life.
The news that Lehlah raises Rs 12.5 crore signals growing investor interest in the fast-evolving influencer-driven business model.
Funding Details
Investment Highlights
- Total raised: ₹12.5 crore (~$1.5 million)
- Lead investor: Gruhas (Nikhil Kamath & Abhijeet Pai)
- Other investors: WEH Ventures, All In Capital, and angel investors from the startup and content ecosystem
Usage of Funds
Lehlah plans to use the funds for:
- Scaling its tech platform
- Expanding creator partnerships
- Hiring across product, engineering, and growth teams
- Supporting brand launches and logistics
What is Lehlah?
Lehlah is a full-stack platform that enables influencers to:
- Launch their own brands from scratch
- Manage product development, supply chain, and fulfillment
- Handle marketing and customer engagement
Why It Matters
With creators becoming brands themselves, Lehlah simplifies the process of monetizing their audience and turning influence into commerce.
Founders and Vision
The Founding Team
Lehlah was founded by a team with backgrounds in consumer tech, marketing, and brand building. The exact names were not disclosed in the article, but the company is rooted in deep experience across D2C and creator-led growth.
Vision for the Future
Lehlah aims to be the Shopify + agency for India’s influencer economy, giving creators full control over their digital storefronts while handling backend complexity.
Why Investors Are Betting on Lehlah
Nikhil Kamath’s Backing
Gruhas co-founder Nikhil Kamath said the investment aligns with their interest in content-driven commerce. “Creators are the new-age entrepreneurs,” he noted.
Market Potential
India has over 80 million content creators, with a growing number exploring brand creation. Influencer commerce is projected to reach ₹2,200 crore by 2027.
Industry Context: Rise of Creator-Led Startups
Growing Creator Economy
More influencers are moving beyond brand deals and affiliate marketing, opting instead to launch their own products—beauty, fashion, wellness, and more.
Tools for D2C Enablement
Startups like Lehlah are essential to lowering the barriers to entry for creators, who often lack the backend knowledge or capital to scale D2C businesses.
Competitors to Watch
Similar startups in the space include:
- TMRW by Aditya Birla
- Moj creator programs
- CreatorStack
What’s Next for Lehlah?
- Onboard more micro and mid-tier creators
- Launch multiple niche brands in beauty, fashion, and wellness
- Strengthen tech offerings for analytics, logistics, and CRM
By mid-2025, Lehlah aims to power over 100 creator-led brands.
Conclusion
That Lehlah raises Rs 12.5 crore is not just another funding headline—it’s a signal of where digital commerce is heading. With creators becoming entrepreneurs and audiences doubling up as consumers, the influencer economy is at a turning point. Lehlah is well-positioned to ride this wave, empowering creators to build sustainable, independent businesses. As India’s content and commerce worlds merge, startups like Lehlah are shaping the next chapter of eCommerce.
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