Beats Unveils Type-C Charging Cables in India Starting at ₹2,200
Beats, the iconic Apple-owned audio brand, has expanded its product portfolio in India with the launch of premium braided USB Type-C charging cables. Designed for use with Apple devices—including iPhone 15 series, iPads, and MacBooks—these high-quality cables aim to offer durability, style, and fast charging.
Priced starting at ₹2,200, these cables are now available via Apple’s online and offline channels, including Apple Store India, authorized retailers, and the Beats website.
What’s New With These Beats Cables?
- Durable Braided Finish: Built to withstand wear and tear, these cables feature a woven texture that enhances both looks and lifespan.
- MFi-Certified: Fully compatible with Apple devices, ensuring safe, reliable performance.
- USB-C to USB-C Design: Optimized for the latest Apple ecosystem, including iPhone 15, iPad Air, iPad Pro, and MacBook.
- Color Options: Available in classic Beats aesthetics—black and red.
Compatibility
The new Beats charging cables are ideal for:
- iPhone 15 / 15 Plus / 15 Pro / 15 Pro Max
- iPads (USB-C models)
- MacBook Air / MacBook Pro
- Beats headphones & accessories with Type-C ports
The brand says these cables also support fast data transfer and up to 60W charging, making them suitable for both mobile and desktop charging scenarios.
Why the Premium Price?
At ₹2,200, these cables are priced well above typical third-party accessories. However, the higher price tag comes with:
- Apple-grade build quality
- Extended durability with reinforced connectors
- Brand assurance from Beats and Apple
This puts them in line with other premium Apple accessories—targeting users who prioritize long-term performance over bargain buys.
Market Impact
With this launch, Beats is pushing deeper into the tech accessories space in India—a growing category as more users seek reliable alternatives to cheap, unreliable charging solutions.
Industry analysts view this as a move to:
- Expand Beats’ footprint beyond audio
- Offer integrated accessories for Apple’s Type-C transition
- Test India’s appetite for high-end peripherals
Conclusion – Premium Cables for Premium Devices
Beats’ new charging cables offer a stylish, durable option for Apple users in India—especially those invested in the USB-C transition. While the price may seem steep to some, for users prioritizing performance, reliability, and aesthetic consistency, these cables may just be worth the premium.
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