Swiggy Launches Pyng App to Meet Rising Demand for Professional Services

Swiggy, the food delivery giant that reshaped how Indians order meals, is making a bold new move into the professional services space with the launch of Pyng—an app that lets users book everything from electricians and beauticians to pet care and repair services.

Currently live in Bengaluru, Pyng is Swiggy’s answer to India’s growing demand for hyperlocal professional services. It’s a natural progression for the company as it looks to diversify its portfolio and become a go-to app for everyday needs.

What Is Pyng and What Can You Book?

The Pyng app connects users with verified professionals across a range of service categories, including:

• Appliance repairs (AC, fridge, washing machines)
• Plumbing & electrical services
• Salon-at-home
• Home cleaning
• Car washing & bike servicing
• Pest control
• Pet grooming

Think of it as Swiggy’s version of UrbanClap (now Urban Company), aimed at making daily life tasks seamless.

Why Is Swiggy Doing This?

1. Tapping Into India’s $10B+ Home Services Market

The organized home services market in India is still underpenetrated but growing rapidly. With brand trust and logistics already in place, Swiggy is well-positioned to make a dent.

2. Diversifying Beyond Food Delivery

Post-pandemic, Swiggy has made it clear it wants to go beyond food. From Instamart to Genie and now Pyng, the company is becoming a lifestyle and convenience ecosystem.

3. Hyperlocal Is the Future

With the success of Dunzo, Urban Company, and others, the hyperlocal playbook has been proven. Pyng adds services to Swiggy’s existing delivery backbone, making it more efficient.

Bengaluru First—Then What?

Swiggy has soft-launched Pyng in select Bengaluru neighborhoods to test scalability and demand. Depending on traction, it plans to:

• Expand to more cities in phases
• Integrate Pyng into the main Swiggy app
• Offer subscription-based service bundles or memberships

Competition: Urban Company in the Crosshairs?

With Pyng, Swiggy is clearly taking aim at Urban Company’s dominance in the organized home services space. While Urban Company has a head start and deeper vertical expertise, Swiggy’s edge lies in its:

• User base
• Logistics network
• Brand recall

Plus, if Pyng manages to maintain service quality, pricing, and timely delivery, the competition could heat up quickly.

Conclusion – Swiggy’s Super App Strategy Gets a Boost

The launch of Pyng shows Swiggy isn’t content being just a food delivery giant. As it builds out its “everything app” strategy, services like Pyng could be the next big frontier.

From your next meal to your next plumber, Swiggy wants to be the tap that gets it done.

Dont Miss Out:

Sam Altman Praises Bengaluru Startup Behind His Baby’s Smart Crib