This fast-food franchise is the biggest in the world & is worth $10 billion. It’s not Subway, KFC, or McDonald’s

The global fast-food industry has a new leader, and it’s not McDonald’s, KFC, or Subway! Mixue Ice Cream and Tea, a Chinese beverage and dessert chain, has officially surpassed major global brands in store count, making it the largest food-and-beverage chain in the world. With an astonishing 45,000+ outlets across Asia and Australia, Mixue has redefined affordability and scalability in the fast-food market.

How Mixue Became the World’s Largest Fast-Food Chain

Founded in 1997 in China, Mixue started as a small venture selling affordable ice cream and tea-based beverages. Over the years, it expanded rapidly, thanks to its low-cost franchise model, which allowed small entrepreneurs to open stores with minimal investment.

Key factors behind Mixue’s rapid expansion:
✔️ Affordable Pricing – With products priced as low as 83 cents, Mixue appeals to a broad customer base.
✔️ Strong Franchise Model – Low entry costs make it easy for franchisees to set up new stores.
✔️ Global Expansion – Beyond China, Mixue has a strong presence in Vietnam, Indonesia, Thailand, South Korea, and Australia.
✔️ Diverse Menu – Offers a mix of ice creams, fruit teas, milk teas, and bubble tea, catering to different consumer preferences.

Mixue vs. Global Giants: The Numbers Speak

Mixue has achieved something that global fast-food brands have taken decades to accomplish. Here’s how it stacks up against the competition:

With a valuation exceeding $10 billion, Mixue’s model of affordability and aggressive franchising has allowed it to surpass the biggest names in the industry.

Why Mixue’s Franchise Success Matters

1️⃣ Redefining Fast Food – Mixue has proven that low prices and massive scalability can work even in the competitive global market.
2️⃣ Rise of Chinese Brands – China’s homegrown businesses are increasingly dominating international markets.
3️⃣ Consumer Preferences are Changing – The demand for affordable, quick-service dessert and tea-based drinks is on the rise.

What’s Next for Mixue?

Mixue isn’t stopping at 45,000 outlets. The company is actively expanding in Europe, the Middle East, and North America, aiming to challenge Western fast-food dominance. Given its affordable pricing, massive franchise network, and brand appeal, Mixue is poised to revolutionize the global food industry even further.

Conclusion

Mixue Ice Cream and Tea has emerged as a powerhouse in the fast-food industry, surpassing McDonald’s, Starbucks, and KFC in store count. With its low-cost franchise model, budget-friendly menu, and global expansion strategy, Mixue is reshaping how fast food operates worldwide.

🚀 Will Mixue be the next global household name? Only time will tell!

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