Blinkit’s New Commission Model: What It Means for Sellers

In a strategic move to enhance its revenue streams, Blinkit, a prominent quick-commerce platform, is transitioning from a fixed commission model to a variable one for its sellers. This change, effective from March 13, 2025, aims to align commissions more closely with product pricing, potentially impacting both sellers and the platform’s overall profitability.

Understanding the Variable Commission Model of Blinkit

Under the new variable commission structure, Blinkit will charge sellers different commission rates based on the selling price of their products. This means that higher-priced items may incur higher commission rates, while lower-priced products could benefit from reduced rates. For instance, categories such as home cleaning products might see adjusted commission rates corresponding to their price points. ​

Implications for Sellers

This shift necessitates that sellers reassess their pricing strategies and profit margins. Products with higher price tags could attract increased commissions, prompting sellers to evaluate their pricing structures carefully. Conversely, competitively priced items might become more attractive due to potentially lower commission fees, encouraging sellers to optimize their product offerings accordingly.

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Blinkit’s Strategic Objectives

By implementing a variable commission model, Blinkit aims to enhance its take rate—the percentage of each transaction that the platform retains. This strategy is designed to bolster the company’s revenue without imposing uniform commission rates across all product categories. Aligning commission rates with product prices allows Blinkit to create a more balanced and sustainable revenue model, fostering a fairer marketplace for both the platform and its sellers.​

Conclusion

Blinkit’s transition to a variable commission model marks a significant evolution in its business strategy. Sellers are encouraged to adapt to this new structure by reviewing their pricing and product strategies to maintain profitability. As the quick-commerce industry continues to evolve, such adaptive measures are essential for platforms and sellers aiming to thrive in a competitive market landscape.

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