Bro Code Maker IndoBevs Eyes ₹700 Crore Revenue Surge – Here’s How:

IndoBevs, the company behind the popular Bro Code beverage, has unveiled ambitious plans to double its revenue to ₹700 crore within the next two years. This growth strategy centers on the introduction of innovative products, including a unique liqueur and a series of whiskies.

Launch of Bonga Bonga Liqueur

In December 2024, IndoBevs introduced “Bonga Bonga,” a liqueur designed for versatility. This beverage can be enjoyed on its own or infused into spirits using a hookah apparatus, catering to diverse consumer preferences. The company is actively expanding its market presence, with plans to launch Bonga Bonga in Goa and Karnataka by March 2025.

Upcoming Whisky Portfolio

Recognizing the growing demand for premium spirits in India, IndoBevs is set to launch a range of whiskies. These products aim to capture a significant share of the Indian whisky market, appealing to both existing and new consumers.

Strategic Growth Objectives

Geetika Mahandru, President of IndoBevs, emphasized the company’s commitment to innovation and market expansion. By diversifying their product offerings and entering new regional markets, IndoBevs aims to achieve a revenue milestone of ₹700 crore by 2027.

Conclusion

IndoBevs’ strategic initiatives, including the launch of Bonga Bonga liqueur and a new whisky line, reflect the company’s dedication to growth and innovation in India’s dynamic beverage industry.