Meesho CEO on Quick Commerce: “India Prefers Savings Over Speed”—Find Out Why

In a recent discussion, Vidit Aatrey, Co-Founder and CEO of Meesho, shared his insights on the quick commerce sector in India. He emphasized that a significant portion of the Indian population is reluctant to pay a premium for convenience, posing challenges to the quick commerce business model.

Consumer Behavior and Quick Commerce

Aatrey highlighted that while quick commerce services offer rapid delivery of goods, the majority of Indian consumers prioritize value over speed. This cost-conscious mindset makes it difficult for quick commerce companies to justify the additional charges associated with expedited services.

Meesho’s Approach

Aligning with consumer preferences, Meesho focuses on providing affordable products without emphasizing ultra-fast delivery. By catering to the value-driven mindset of Indian shoppers, Meesho aims to build a sustainable business model that resonates with its target audience.

Industry Implications

The insights from Meesho’s co-founder suggest that quick commerce companies may need to reassess their strategies in the Indian market. Emphasizing affordability and value could be more effective than prioritizing speed, given the prevailing consumer attitudes.